Hello, I'm Katherine Cartwright. I'm founder of a paid media firm, and expert on buy-side media economics.

Press + conversations I enjoyed

"The big guys are winning" - On retail media, quoted in Digiday.

Read at Digiday

Still of a mouth expressing exasperation referencing the "fever pitch" of US news cycle, per media expert Katherine Cartwright

"...The current US news cycle is at a fever pitch..." - Burnt out by years of breathless coverage, the public has become desensitized.

Barrons (Agence France-Presse)

Inside the AmEx Brand Strategy Winning Younger Consumers - “Banking is often seen as a commodity, but in a high-interest world, customers can be picky — even the young”

From The Financial Brand

Pixelated image of a male hand holding mobile device, referencing media expert commentary on fintech media network launched by Robinhood

Is Robinhood's New Media Venture Actually Brilliant? Yes, if the troubled fintech is seeking higher margins

Visit Observer.com

It’s not that TV ads are dying - Quoted alongside Americus Reed on NPR Marketplace.

Listen on NPR Marketplace

"Can Target's Private Labels Help It Compete?" - "Store brands can win as much as 18-20% percent.."

Read at Street Fight

Still of Ruby Slippers referencing changing nature of "commercials" and media, Katherine Cartwright

Snapchat wants to turn your life into a commercial - And they can get in line.

Read at Washington Post

About

I'm cofounder of an award winning media planning and buying agency and advisory, Criterion Global. I have 15 years of experience in building capital-efficient strategy for growth stage "challenger" brands and multinationals.My dream dinner party would have Charlie Munger, Joan Rivers, David Tang and Byron Allen (the only one alive as of 2024). It would not likely be a success.Feel free to to say hello on the channels below.

Contact

Drop me your email and I'll contact you soon.