Hello, I'm Katherine Cartwright. I'm a founder, speaker, and expert on buy-side media economics.

Press + conversations I enjoyed

"The big guys are winning" - On retail media, quoted in Digiday.

Read at Digiday

It’s not that TV ads are dying - Quoted alongside Americus Reed on NPR Marketplace.

Listen on NPR Marketplace

Still of Ruby Slippers referencing changing nature of "commercials" and media, Katherine Cartwright

Snapchat wants to turn your life into a commercial - And they can get in line.

Read at Washington Post

About

I'm cofounder of an award winning media planning and buying agency and advisory, Criterion Global. I have 15 years of experience in building capital-efficient strategy for growth stage "challenger" brands and multinationals.My dream dinner party would have Charlie Munger, Joan Rivers, David Tang and Byron Allen (the only one alive as of 2024). It would not likely be a success.Feel free to to say hello on the channels below.

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Contact

Drop me your email and I'll contact you soon.