• Twitter
• LinkedIn

Why "Rights holders have a vested interest in maximizing revenue, but also growing the viewership pie" - How fan friction is creating year-over-year sports media ratings declines.

• Read at Observer

"The big guys are winning" - On retail media, quoted in Digiday.

• Read at Digiday

"...The current US news cycle is at a fever pitch..." - Burnt out by years of breathless coverage, the public has become desensitized.

• Barrons (Agence France-Presse)

On the economics of US-Korea global expansion strategy - “Korea is a crucial market for U.S. brands and vice-versa.”

• American Banker (Paywall)

Inside the AmEx Brand Strategy Winning Younger Consumers - “Banking is often seen as a commodity, but in a high-interest world, customers can be picky — even the young”

• From The Financial Brand

Is Robinhood's New Media Venture Actually Brilliant? Yes, if the troubled fintech is seeking higher margins

• Visit Observer.com

It’s not that TV ads are dying - Quoted alongside Americus Reed on NPR Marketplace.

• Listen on NPR Marketplace

"Can Target's Private Labels Help It Compete?" - "Store brands can win as much as 18-20% percent.."

• Read at Street Fight

Snapchat wants to turn your life into a commercial - And they can get in line.

• Read at Washington Post

I'm Founder & CEO of Criterion Global, an international media planning and buying firm. I advise CMOs, PE/VC investors, and founders on paid media economics and treating media as capital to be allocated for return, not a cost to be spent. My work spans capital-efficient growth strategy for challenger brands and multinationals, with commentary in The Washington Post, NPR Marketplace, Digiday, Barron's, and Observer.My dream dinner party would have Charlie Munger, Joan Rivers, David Tang and Byron Allen (the only one alive as of 2025). It would not likely be a success.Feel free to say hello on the channels below.

• LinkedIn
• Twitter
• Medium
• Message

Drop me your email and I'll contact you soon.